Role Models Not Runway Models™ began with a fashion show and Carrie Hammer's line of clothing 3 years ago, and Crossfire Sound / Pro AV Rentals has been a part of it ever since.  Hammer decided to use Role Models in lieu of traditional runway models. Role Models who graced the CARRIE HAMMER runway and advertorials are CEOS, executives, and incredible women, as well as the first ever model who happened to be in a wheelchair.  Carrie's team first reached out to us in 2015, requesting a white runway as well as sound for the event.  The iconic designer is a true role model, and for that we salute her.  We are proud to be a part of her production team and look for to many many years together.

Catherine Malandrino Spring 2014 Fashion Show.  The French fashion designer, Catherine Malandrino, needed multiple stage platform risers for her 2014 Mercedes-Benz Fashion Week Spring show, her team called on the experts at Crossfire Sound Productions to facilitate the last minute request.  Celebrities such as Mary J Blige, Lea Michele, Halle Berry, Dita Von Teese, Angelina Jolie, among the many, have adorned Catherine's style on the red carpet and in every day life.  Catherine Malandrino's collection was first debuted in New York in 1998 in the windows of Bergdorf Goodman and Neiman Marcus.  That same year, the first Catherine Malandrino boutique was born in the heart of SOHO.  As of 2017, there are now eleven Catherine Malandrino stores and five shop in shops worldwide. 

Industry & Corporate events go hand in hand with any Fashion Event in New York.  The after parties, the VIP events, the Investor / Shareholder only show preview, Press events, and of course... our favorite... The Industry Parties! 

Round Circular Stages are a great option to traditional box or rectangular platforms.  We offer Full Round, Half Fround, and Three-Quarter Round, and One-Quarter Round platform options.  These are ideal for use at fashion events, expos, corporate functions, and performances.

Video Projectors and Projection Screens play pivotal roles in sculpting the story the designer wants to exemplify during their show.  The team at Crossfire understand the technical & aesthetic aspect to make any vision come to life.

It's the 70th anniversary of one of the most iconic brands in the world - Ferrari, in one of the most iconic spaces in the world - The Rainbow Room (NYC) and you have a need for a special round stage outfitted with a glossy top.  Who do you call to make it happen?

Over 20 years experience in the Fashion Production & Event World, building stages, scenes, propping up wall flats, sound installations, video projections, mapping, rotating platforms, and countless other tasks to make the vision go from design to reality.  We live, eat, breath this stuff.  This is what WE DO.

ALICE + OLIVIA Fall 2013 Fashion Show.  When the design team for Stacey Bendet's Alice + Olivia brand called for assistance with their 2013 Fall Fashion Week show, we knew it wasn't going to be your run of the mill fashion week show. Superstar Performance Duo DJ Mia Moretti & Electric Violinist Caitlin Moe (aka The DOLLS) provided the soundtrack and musical festivities, which meant professional Audio & DJ Equipment riders needed to be satisfied.

Our specialty.  The WHITE Stage Platform.  In any shape, height, and finish.   Let our over 20 years of experience with building White Stages speak for itself.  We've helped designers, brands, and organizations showcase their products and services on the illustrious WHITE Riser.

Take a look...